MyBizX

Though private label cosmetics owners are already bearing pressure to reduce the environmental impact on packaging, the suppliers and manufacturing companies are still making luxury a priority. Consumers are becoming more aware of sustainable environment and are interested in more sustainable lifestyle choices. Packaging manufacturers are responding by ensuring their processes and raw materials are as eco-friendly as possible. But they are not ready to compromise with luxury packaging trends. There is increasing industry and public pressure on luxury brand owners to lower the impact of packaging on environment. These implications are making the decision to use luxury packaging for cosmetics difficult and tending manufacturers to use more environmentally friendly materials like paperboard instead of plastic. Why does the concept of “responsible luxury” act like an issue? Recognized brands and their clientele are more concerned about the look of the product instead of its eco-friendlines...